Feb 3, 2014
Are You Making a Super Effort?By Tim Hodson

While the actual Super Bowl game turned out to be not so super (especially if you are a Broncos fan), there still were some entertaining moments that took place during yesterday’s game – the commercials.

Companies were shelling out a reported $4 million for a 30-second spot during the game between the Denver Broncos and the now Super Bowl champs, the Seattle Seahawks.

This year, advertisers turned to Bob Dylan, puppies and horses, Muppets, Arnold Schwarzenegger, the 80s and lots of kids, just to name a few, to help promote their products to a huge TV audience. In case you were in the kitchen loading up on chicken wings and your favorite beverage and missed any of the commercials when the first aired, you can see all of them here.

Some of the ads were funny, some were poignant, some made you scratch your head and say, “What was that all about?”

Whether or not the ads will actually help those companies sell more products is still to be determined, but they definitely have people talking about them today.

So that got me wondering about how people in our industry are advertising their products and services? What kind of message are you sending out to potentially new customers? Are you sending the same message to existing customers? What kind of advertising works best for your company?

Drop me a line at thodson@greatamericanpublish.com and let me know what kind of super advertising methods your company uses.

– Tim


Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at thodson@greatamericanpublish.com



Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Boldt Jess 1 IMG_1314
Davino 4 IMG_0552
Screen-Shot-2015-05-11-at-10-47-21-AM.png
IMAG1099
MattTaylor
LaHoff
Genrich new 2016 364
Bischoff1
DSC_0163-(1)_56929c83e2cb8

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPNAugust_Cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs