AFE Debuts New Website

June 6, 2014 - 09:38

The American Floral Endowment has launched its new website at to serve as the hub of its activities.

The American Floral Endowment (AFE) has launched its new website at to serve as the hub of its activities.

The newly designed website makes use of the latest technology and is completely mobile-friendly. The streamlined site features free research reports, applications for funding and the latest industry news.

“AFE is committed to staying current and providing top-notch resources for the floral industry, so it was time for the website to get a facelift,” said Charles Kremp, AFE Public Relations Committee Co-Chair and owner of Kremp Florist. “The new site is sleek and, best of all, was designed to be intuitive and user-friendly. We hope you’ll take advantage of everything available for you at”

Visitors to the website can now watch eight videos that provide more information about the Endowment, including AFE’s “Murder, Sex and Greed” award-winning awareness video and video testimonies from industry members, trustees and interns.

Online scholarship applications have been redesigned to streamline the application progress beginning in 2015.

A donate button at the top of the page enables visitors to make tax-deductible contributions easily online. As a way to thank contributors, every donors name is listed online.

The Floriculture InfoSearch Engine provides comprehensive access to floriculture literature, videos and presentations. The website also contains a floriculture archive with materials from AFE, North Carolina State University, scientific journals and trade publications.

The website also features more than 150 free research reports, current industry news, educational grants and more.

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