April 2003
The day the first seed was planted was the first day your business began to grow. Whether it is a first- or fifth-generation growing facility, business growth is the goal. Sure, for a short time production will increase with...
After a few days, not to mention how one feels at the end of a week or more, at the California Pack Trials, it's easy to become jaded about perfection. There are approximately 30 breeder/marketing companies holding open...
In just six years, Costa Color, a family-owned and operated production facility in Miami, Fla., has become one of the largest production facilities in the United States, with over 6,300,000 sq.ft. in year-round bedding plant...
Cut flower growers are always searching for the latest in new cuts to jazz up their product line. To provide that information, the Association of Specialty Cut Flower Growers (ASCFG) conducts an annual National Seed and...
Herbs are used throughout the United States for culinary and medicinal purposes. Total sales of culinary herbs were $30.9 million in 1998. The annual retail sales of medicinal herbs in the United States in 1994 was $1.6...
Last month, we covered the importance of developing a relationship with your customer. This element of the sales process is a requirement in order to move forward. As soon as you establish a relationship and sincere rapport...
Long before Martha Stewart, there was Betty Crocker. Betty was created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co., with questions about baking. To answer customers in a more personal manner,...
Profit for any business can be calculated by the simple formula: profit = number of units sold x (sales price per unit - total costs per unit). All growers know how many units of a specific crop they sell at a given price....
January 01, 2009
This article will focus on a system that can achieve significant cost savings for outdoor nursery stock. The system is designed to facilitate the transport, placing and spacing of nursery stock and is suitable for pots...
Intense breeding and selecting for the past 20 years by Dr. Lyndon Drewlow has resulted in vastly improved kalanchoes. With the Forever series, many of the production difficulties often associated with kalanchoes have been...
The heat of the summer is right around the corner, and that means more energy is being used to keep your greenhouse cool. As you learned in Part I in the March issue of GPN, fan and pad systems are great for cooling, but...
Ageratum Artist(TM) Ageratum Artist(TM) is taller (10-12") than most seed ageratum. The two Artist "Blue" and "Purple" are also more uniform and flower more consistently than their seed counterparts...
Hemerocallis 'Little Missy' is a new diploid daylily that was recently introduced by DeVroomen Holland Garden Products. This cultivar reaches 2 feet tall, bearing beautiful, purple-red flowers with fine, white edges and a...
Hydrangeas form an integral part of the spring holidays. Many growers produce and are familiar with the common Hydrangea macrophylla hybrids, and some are also producing lace cap types for spring sales. However, there is a...
Like many men, I hate shopping. I only shop for what I really need, and my goal is to get in and out in the shortest time possible. My only exception to this rule is a good bookstore. I go to bookstores to pass time in a...
January 01, 2009
For large and small growers alike, every year brings new uncertainties and questions about how to remain in business. A sluggish economy and soaring energy prices continue to influence trends in greenhouse structures....