June 2009
In late April, the United States Department of Agriculture (USDA) released its annual floriculture crops survey. According to the “Floriculture Crops 2008 Summary,” the wholesale value of floriculture crops dropped 2 percent...
Growers of all sizes face a myriad of challenges in today’s economy, but big growers are facing some really big challenges. That’s why we created the Big Grower Executive Summit: to help big growers overcome those challenges...
I borrowed the title of this month’s column from Capital One. If you’ve seen their commercials, the tagline conveys to potential customers that Capital One’s credit card services offer greater security and fraud protection...
Use Packaging to Increase Unit and Dollar Sales If you subscribe to the Costco theory of packaging, having a larger unit package size (and larger unit price) should result in greater sales in both units and dollars. But some...
As the largest single-site greenhouse in the United States, the story of Metrolina Greenhouses is often summed up in staggering numbers: $125 million in sales, 500 acres of land, 136 acres of heated greenhouses (14 more...
At this time a year ago, we were heading into the summer months with record-high gasoline prices inching toward $4/gallon, electrical costs spiraling upward and the promise of record-high costs for natural gas and fuel oil...
In the past several months, I’ve been inundated with calls about my outlook on 2009. There are varying degrees of optimism, pessimism and panic. Without a doubt, the economy’s short-term ups and downs will have a significant...
There is a saying that “all politics is local”: in essence, that national affairs may be interesting, somewhat influential and worthy of being monitored, but ultimately, success for elected officials is about what gets done...