November 2004
Back in May of this year, I wrote about a new business I was setting up called Country Fresh Flowers. The idea was to grow and sell field-grown summer cut flowers to local retail florists and at farmer’s markets in my home...
January 01, 2012
After changing sites for their new location (post purchase), waiting a year for electricity and finally making it through the build, these long-time nurserymen know first hand the good and the bad of building a new location...
Supplemental lighting is used in greenhouses to increase crop production during time periods with low levels of solar radiation. These time periods usually occur during the winter months, but cloudy summer days can be as...
I started working on fungicide efficacy about 25 years ago at the University of Florida research center in Apopka, Fla. At that time, the experimental products under investigation included fosetyl aluminum (Aliette 80WDG,...
In my 18 years of working with plant growth regulators (PGRs), I have never had a more active research year; we have worked with more potential PGR products this year than ever before and are also seeing a lot of interest in...
My wife keeps telling me I should stop playing softball. She says I’m getting old. My answer, “And?” I went to play anyway, like any good warrior would and ran into an opponent I used to play against when I was…younger. We...
When it comes to the subject of branding, our industry has mostly been focusing on the brands that the breeder/marketers have created. What about the other branding programs that are not as well known nationally but are...
Wouldn’t it be wonderful if all of the people who work for you were as committed to your business as you are? The reality is if they were that committed they would probably have a business of their own. However, there are...
Lobelia cardinalis is an eye-catching perennial in garden centers, container plantings and in the landscape. Lobelia ‘Fan Scarlet’ is a Fleuroselect Gold Medal winner with many desirable characteristics for commercial...
Business classes teach us that all marketing programs must include the Four Ps of Marketing — product, price, promotion and placement or physical distribution…and we’ve treated this mantra with the reverence of the Ten...
Providing plants that thrive in the conditions that are present at the time they are sold is critical to the success of growers, retailers and consumers. Flower breeders continue to develop more varieties that provide...
This is one of the great moments in time when a renowned but limited perennial flower has the roof blown off of its genetic potential. The advances in echinacea breeding we will be seeing emerge on the market in the next few...
On October 8, the USDA’s Plant Protection and Quarantine division announced the presence of Ralstonia solanacerarum race 3 biovar 2 in a Quincy, Fla. greenhouse, and the industry collectively held its breath. Not again, we...