Happy New Year By Bridget White

Like many, many others, I too think it's important to take stock this time of year and make a list of priorities, goals…resolutions. That's why we asked so many people to help us out this year with our prognostications. Roger Styer lists his New Year resolutions, both personal and business, on page 102, and a distinguished group of your peers weigh in on page 24. Is that enough predicting? I think not.

This year, however, instead of my usual countdown of industry resolutions, I've decided to let my list take the form so often seen this time of year and predict what will be "in" and what will be "out" in 2005 and to give you a little nudge in what I think is the right direction. At the risk of being way over the line, here it goes.

OUT

IN

1,000 new varieties every year
Bashing the box stores
Draceana spikes
Burying your head in the sand
Machines
Competition
Being new
Leftovers as mixed containers
Branding
One-stop shops
Cutting chemicals
Isolationism
Guessing
Turnover
Clay and gray
Paper
Depending on the weather
Creating a disease frenzy
Bankruptcy
Pricing by formula
Trial and error

Targeted introductions by market
Taking responsibility
Anything else
Getting involved
Technology
Competition (it's everywhere)
Having a purpose
Planned mixing
Merchandising
Doing what you do best
IPM
Off-shore production
Water testing
Employee training
Real decorative containers
Software
Planning
Sanitation
Investors
Charging what the market will bear
Culture information

That should give us plenty to work on, but before I go the staff of GPN wants to send holiday wishes to everyone. So from Bridget, Carrie, Catherine, Doug, Kelley, Mackenzie, Tami and Tim we wish you and yours a prosperous new year that fulfills all your wishes.



Bridget White

Bridget White, Editorial Director



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