July 2010

A Selection of Varieties and a Variety of Selections

Every year, we return from our annual trek to California for Spring Trials and are faced with the challenge of selecting the new varieties that will be covered in the magazine.

We see hundreds of new introductions as we tour the breeder sites, and each of them has its own merits, but unfortunately we do not have enough space to cover all of them in the magazine.

On page 18, you can read about some of this year’s eye-catching “Show Stoppers.” You can see additional varieties that debuted this spring on our website www.CaliforniaSpringTrials.com, as well as on our Flickr page (www.flickr.com/photos/lgr-and-gpn). There, you can read about and see photos of many more varieties that were introduced in April. You can also get updates from many of the breeders and other companies that exhibited this year at Hort TV @ Spring Trials on www.gpnmag.com.

Did you go to Spring Trials this year? What did you think of the new introductions? What were your favorites? Send an e-mail to thodson@sgcmail.com and let me know.

Notice Anything Different?

This issue marks the debut of our brand-new look. In the past few months, our graphic designer, Maria Choronzuk, has been working diligently to develop it — and we’re thrilled to unveil it to you this month!

It has been a few years since there were any significant changes to the pages of GPN, so we put Maria to the challenge. She designed a new logo, chose an easy-to-read body-copy font and a color palette to create a fresh, updated overall look.

And while our appearance may have changed, our award-winning editorial content has not. And it won’t!

As we have been for the past 20 years, we are still committed to delivering the information you need to help you do your job better and succeed in today’s challenging marketplace.

What do you think of the new look? Again, drop me a line at thodson@sgcmail.com. I’d love to hear from you.