Marketing

Improve business with the right resources

Tags, labels and signs for your plants can be an important aspect of doing business — playing different roles for growers, breeders, retailers and consumers. Growers often use tags to identify products throughout the production... more »

Pantone Chooses Floral-Friendly 2023 Color of the Year

Pantone has named Viva Magenta 18-1750 as its Color of The Year for 2023. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of a... more »

Extension Hopes to Dispel Poinsettia Toxicity Myth

A century ago, poinsettia was added to Santa’s “naughty” list, but the plant’s reputation for being poisonous is unfortunate, says University of Missouri Extension horticulturist David Trinklein. Its bracts and leaves pose no danger to... more »

Humidity management and VPD topics featured at Great Lakes EXPO greenhouse sessions

As growers continue their best practices for their farms and greenhouses, they must consider how air temperature, humidity and fertility could affect plant rooting. During the 2022 Michigan Greenhouse Growers Expo, growers have the opportunity... more »

Offering the best practices for farmers and consumers

Great Lakes EXPO sessions to offer tips on best economical practices, how to combat supply chain shortages, houseplant trends and more. With the ever-changing market, growers must keep up with the best economical practices, learn... more »

Handpicked for You Chooses 2023 Selections

Handpicked for You has announced the class of 2023 plant selections receiving the Trustmark certification. This program follows a rigorous selection process involving trials at regional independent grower locations and feedback from partner independent garden... more »

Costa Farms Pivots to Consumer Marketing

Costa Farms is shifting its communication strategy to an increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is... more »

2023 Perennial Plant of Year Named

The Perennial Plant Association has announced rudbeckia ‘American Gold Rush’ as the 2023 Perennial Plant of the Year. ‘American Gold Rush’ is a stunning addition to any garden, according to the association. At the height... more »