Emerald Coast Growers Catalog Focuses on Plant Trends

July 7, 2011 - 09:04

When Emerald Coast Growers produces their annual catalog, they aren't just filling pages with attractive plant photos. They're focused on giving their customers a guide to the latest plant trends and demand fluctuations.

When Emerald Coast Growers produces their annual catalog, they aren't just filling pages with attractive plant photos. They're focused on giving their customers a guide to the latest plant trends and demand fluctuations.

"We analyze and assess both current and historical consumer preferences to determine where demand lies," said Cheri Markowitz, sales manager. "Above all, we're focused on providing the right plants at the right time — and ensuring our customers, in turn, deliver for their customers.”

The philosophy has made the annual book an essential tool for their grower and broker customers alike. This year's version features new sedum varieties from Terra Nova Nurseries, reflecting garden and home slant toward succulents. They're also showcasing designer grasses — in this case the new niche of tender ornamentals for containers. Expanded stick-to-order and custom 128 programs reflect the current trend toward personalization and individualized service.

For more information on Emerald Coast Growers' 2011-12 Catalog or to order, call 877.804.7277 or visit www.ecgrowers.com.

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