Help America Go from Eco-Weak to Eco-Chic

March 26, 2008 - 06:54

What’s out in 2008? Eco-weak. What’s in? Eco-chic!

For the second year in a row, Project EverGreen is inviting garden centers to pull out all the stops and motivate Americans to turn their lawns and gardens into stylish green displays with its “Turning America from Eco-Weak to Eco-Chic” contest.

“Garden centers are able to have that vital one-on-one time with customers and motivate them to maintain and update their green spaces,” said Den Gardner, executive director of Project EverGreen.

The essentials: Garden centers must create a promotional campaign for their customers revolving around the benefits of managed green spaces. This can include — but is not limited to — in-store signage, how-to classes, giveaways and customer mailings. Project EverGreen’s mission is to promote the economic, environmental and lifestyle benefits of green spaces, so the entries should be sure to include these points. Garden centers should submit pictures or examples of campaign materials by June 30, 2008, to be eligible for the contest.

The bonus? Garden centers educate their customers on the benefits of “eco-chic” — properly planting and maintaining a green space while making it look good and benefit the environment at the same time.

Participating garden centers will be eligible to receive a $1,000 cash prize from Hines, a significant donation in their name to Project EverGreen, exposure in a national industry publication, and a regional and local publicity campaign promoting their efforts.

“The benefit of this contest is that homeowners learn how to accomplish the look they want while delving into the ecological reasons that these spaces are necessary,” Gardner said. “Getting customers to be ‘eco-chic’ means they will continue to seek out professional opinions and products, thus expanding the garden centers’ business.”

The “Eco-Weak to Eco-Chic” contest is co-sponsored by Hines Horticulture and Horticultural Printers. For contest rules, entry forms and more information, visit ProjectEverGreen.com.

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