HGTV Home Plant Collection Grower Network Announces Major Expansion

November 28, 2012 - 15:00

The HGTV HOME Plant Collection recently announced that it has partnered with 17 regional greenhouse growers for the Collection’s “Expressions” annual line.

The HGTV HOME Plant Collection recently announced that it has partnered with 17 regional growers for the 2013 season.

Alex R. Masson, Inc., Bob's Market and Greenhouses, Inc., Bordine’s Nursery, Ltd., Botany Lane Greenhouse, CF Greenhouses, Color Spot Nurseries, Diefenbacher Greenhouses, Floral Plant Growers, LLC., Harts Nursery of Jefferson, Inc., Janus Gardens, Inc., Masterpiece Flower, Meadowridge, Inc., Neal Mast & Sons Greenhouses, Timbuk Farms, Trail Nursery, Van de Wetering Greenhouses and Walnut Springs Nursery, Inc. are all now members of the HGTV HOME Plant Collection grower network.

"We are partnering with these exceptional growers based on their strong ability to service their markets with superior products," said Sarah Hayes, Agricola Management’s Marketing Manager. "We are always looking for high-quality growers to be a part of this exciting new opportunity."

The new growers join established HGTV HOME Plant Collection sourcing partner for annuals, Dummen USA. “Dummen enjoys our strategic sourcing partnership and is excited to be involved with the development of this collection throughout North America,” says Perry Wismans, Director of Dummen USA. “As the Collection grows, so will the enthusiasm among growers, retailers and consumers.”

In anticipation of 2013, Agricola Management and the HGTV HOME Plant Collection have expanded the “Expressions” Annual Collection from four to six collections coupled with more than 90 individual annuals to increase consumer selections.

The complimentary color mixes are available in true one gallon containers, hanging baskets and decorative containers. Individual components are sold in a single quart size.

“As a grower, I can say the HGTV HOME “Expressions” annual mixes are developed and tested to grow well together in containers for attractive retail displays. The coordinated color combinations are a smart way for homeowners to enjoy success in home and container gardening,” commented Jim Gibson, Timbuk Farms co-owner. “We are thrilled to be in on the ground level of this new trend-setting program for retailers nationwide.”

The “Expressions” Annual Collection was developed by Agricola Management Group in conjunction with HGTV and will be available spring 2013 in select independent garden centers nationwide.  The HGTV HOME Plant Collection expansion will continue in 2013 with the soft launch of the ‘Smart & Stylish’ Shrub line.

For more details on the “Expressions” Annual Collection or to become a greenhouse grower partner, please contact Sarah Rolfes, Account Manager at srolfes@agricolamanagement.com.

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