HGTV Home Plant Collection to Showcase New Intros at California Spring Trials
Agricola Management Group along with Dummen USA will showcase their expanded Expressions Annuals Collection Mixes from the HGTV Home Plant Collection at California Spring Trials.
Agricola Management Group, in conjunction with Dümmen USA, will showcase its expanded Expressions Annuals Collection Mixes from the HGTV Home Plant Collection and preview new plants for 2014 during the 2013 California Spring Trials April 7-11.
The event will take place at the Edna Valley Vineyard in San Luis Obispo, Calif., and coincides with the HGTV Home Plant Collection’s full nationwide launch this spring.
“We are excited to showcase our expanded 2013 Expressions Annuals Collection at Spring Trials this year,” says Randy Hunter, CEO of Agricola Management Group. “Spring Trials proved to be an excellent launching point for the annuals program in 2012 and we experienced great success with our soft launch last year. During Spring Trials 2013, we’ll debut our expanded 2013 Expressions Annuals Collection along with previewing new plant introductions slated for release in 2014.”
Attendees will see Expressions collections including Confetti Craze, Friendly Fusions, Sassy Sweethearts, Big & Bold, Pop N’ Polish Petunias and Chic Black N’ White, available as mixes in gallons and decorative containers and as individual components in quarts. “They will also have the opportunity to preview our 2014 introductions, including brand new Pop N’ Polish Petunia varieties, a new series of mini-petunias (Calibrachoa), an exciting new line of geraniums and additional solution-based annuals mixes,” says Hunter.
The full launch of the HGTV Home Plant Collection’s spring annuals program into the marketplace will be supported by national and regional print, regional on-air, digital support and extensive local market PR campaigns.