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June 24, 2005 - 09:32

Fides Flower Festival

Fides Holland on June 15-17 showcased their products at the annual Flower Trials. Approximately 1,000 visitors toured the breeding and production company. Under the motto “From Culture Value to Market Value,” Fides presented a new dimension of the company. The market segment focused on merchandisers, the high-end user market, and the Floral and Designer industry. The visitors received the message that they have the choice to move on a new direction, to make decisions. “We think that making choices is important to guarantee the efficiency of the company in the long term,” said director Harry Kloppenburg. “This is the message that we want to send to our relations. It does not matter which choice you make, as long as you carry through consistently.”

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