Lawn & Garden Retailer and GCA Launch Retail Pack Trial Tour

December 10, 2003 - 15:35

Two of
the industry's leading advocates have joined forces to offer independent garden
centers the unique opportunity to view new plant materials and be in the
forefront of bringing these new products to the consumer. "The Inaugural Lawn
& Garden Retailer
/Garden Centers of
America Pack Trial Tour" is the first of its kind to be offered to Garden
Center of America (GCA) members. Lawn & Garden Retailer
style='color:black'>is the sister publication of GPN.

Every
spring, the California coast from San Diego to San Francisco comes alive with
open houses hosted by major plant breeders in the United States and Europe.
Known to growers as the California Pack Trials, this event has become the main
venue for commercial growers to view the newest in plant offerings and
breeder-sponsored marketing initiatives.

This
exclusive tour now gives independent garden centers the opportunity to see and
decide for themselves which new plant varieties they want to offer in their
garden centers in the future.

Running
from March 30-April 2, 2004, this GCA member-only tour is limited to 50
independent garden center representatives. The bus tour will begin with a visit
to Proven Winners in Encinitas, Calif. and end at The Flower Fields in Gilroy,
Calif. with approximately five additional breeder stops in between. style="mso-spacerun: yes"> 
Additional information about the Pack
Trial Tour will follow soon. For more information contact the GCA at (888)
648-6463.

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