Master Nursery, Hort Couture Announce Alliance

August 9, 2013 - 08:15

Hort Couture and Master Nursery recently announced that Master Nursery has agreed to offer Hort Couture finished plants and liners to its members. This move will augment the Garden Elements program currently offered by Master Nursery.

Hort Couture recently announced that Master Nursery, a member owned buying cooperative with over 700 members across the country, has agreed to offer Hort Couture finished plants and liners to its membership.

This move will augment the Garden Elements program currently offered by Master Nursery.

“The members will benefit from exclusive genetics, an expanded palette of products, starter plants for grower/retailers and marketing support from Hort Couture in cooperation with all the same member benefits that Garden Elements afforded the membership such as billing terms, IGC exclusivity and pre planned ordering," according to Jim Monroe, founder of Hort Couture. “It is a winning combination on all levels for IGCs in the Master Nursery Group. We are very excited to work with the membership starting this summer.”

Jeff Lafferty, CEO of Master Nursery stated, “It is great to be able to partner with another company like Hort Couture that puts IGCs first.”

The partnership will also provide additional opportunities for both existing Garden Elements growers and Hort Couture Allied Wholesale Growers alike.

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