Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at email@example.com
Mother’s Day 2013 Will Be Blooming
It looks like the economic recovery is in full swing when it comes to Mother’s Day 2013.
The reason I say this is because the National Retail Federation (NRF) is projecting that consumers will spend nearly $21 billion on Mom this weekend. That’s an 11 percent increase over last year when $18.6 billion was spent on Mother’s Day gifts.*
The really good news is that more than 10 percent of that total will be spent on flowers! The NRF is estimating that $2.3 billion worth of flowers will be purchased this weekend. While the NRF doesn’t break it down by flower type, that’s still a lot of flower$.
Overall, according to the NRF, consumers will spend an average of $168.94 on their mothers compared to $152.52 in 2012.
It seems like it has been a while since we have seen any kind of double digit growth when it comes to consumer spending — and it is even nicer to see that our industry will be capitalizing on this positive trend!
So I’ve got to ask, have your bought you Mom a Mother’s Day gift yet?
Do You Know a Hero?
Don’t forget we are looking for nominations for GPN’s 2013 Hort Hero. If you know someone who is truly making a lasting impression and a real difference in our industry, then we would like to hear about him or her.
Drop me a line at firstname.lastname@example.org and let me know why you think that person should be our Hort Hero.
We will be taking nominations until May 31.
*These projections are based on an NRF survey of nearly 5,000 Americans and their purchasing trends for the Mother’s Day holiday.