Sep 13, 2016

AFE Creates Eugene Yoshihara Memorial Tribute

The Tagawa family has established a new memorial tribute in memory of lifelong floral industry figure Eugene “Gene” Yoshihara, who passed away on July 30, 2016. He was 80 years old.

Created with a $5,000 contribution through the American Floral Endowment (AFE), the Eugene Yoshihara Memorial Tribute honors the industry veteran and continues his legacy.

Yoshihara was born to immigrant parents in Los Angeles County, California, in 1935, and was relocated to a concentration camp in Granada, Colorado during World War II when he was only six years old. When he and his family were released two years later, they began working on a farm in Brighton, Colorado, until they moved to Lafayette in 1949. His parents, who were vegetable farmers, started a farm with a produce stand on a two-acre lot, which is the same location that Lafayette Florist, Gift Shop & Garden Center now resides.

After joining the U.S. Navy and serving his military duty, he returned to Lafayette and the family farm, where he learned about the greenhouse business.

Yoshihara was an active member of the floral industry, mentoring growers and building high-tech greenhouses. He and his wife Evelyn consistently supported AFE throughout their lifetime. In 2002, they were inducted into the Colorado Floriculture Hall of Fame.

Yoshihara served on the Colorado Carnation Growing Board, Centralized Grading (where he shipped carnations across the country) and the DWF Board of Directors. He also served on the Society of American Florists (SAF) American Floral Marketing Council and the SAF Growers Council. In addition, he was a member of the American Academy of Floriculture.

His daughters Sandi Yoshihara-Sniff and Lori Wheat, along with her husband Brian Wheat, took over the family business in 1984. Lori and Brian’s son Tanner joined in 2013, which brings the business into its fourth generation.

The Yoshihara family business has been serving the community for nearly 70 years and is one of the longest-running businesses honored by the Japanese American National Museum in California.

Contribution to the Eugene Yoshihara Memorial Tribute can be made at www.endowment.org/donate or by mail to:

American Floral Endowment
c/o Eugene Yoshihara Memorial Tribute
1001 N. Fairfax St., Suite 201
Alexandria, VA 22314