AFE to Release New, Bold Video
The American Floral Endowment (AFE) will soon launch an awareness initiative, featuring an animated video that may come as a surprise to some people. This short video is all about spreading the word that the Endowment exists to protect and advance all of the floral industry, including growers, wholesalers, retailers, allied trades and academia. The video will be officially unveiled at the annual AFE Fundraising Dinner, held in conjunction with the Society of American Florists Convention in Phoenix. To learn more about AFE, visit www.endowment.org.