Aug 19, 2011
All-America Selections Debuts New LogoSource: All-America Selections

All-America Selections has just announced a new logo with a fresh modern design to take the organization into the next 80 years.

All-America Selections has just announced a new logo with a fresh modern design to take the organization into the next 80 years.

At the AAS Summer Summit in Monterey, Calif., earlier this month, Mike Murgiano of Syngenta Flowers, chair of the AAS task force responsible for the new image of AAS, said, “Our new logo honors the past 80 years of the AAS history by maintaining the familiar red, white and blue, but it updated tones. We also are embracing our future with the strong use of the AAS acronym that represents an easily identifiable connection to our organization and our winning plants and flowers.”

Executive Director Diane Blazek added, “The words ‘All-America Selections’ encircling the acronym symbolizes how the organization embraces not only see annual flowers and vegetables but how we plan to embrace vegetatively propagated annuals and perennials in the future.”

While there was some brand recognition of the badge emblem, the organization feels the new logo with the strong use of the letters A, A and S along with the red winner bar and green leaves will quickly become more recognizable as an identifier of plants that are proven garden performers.

This new logo is available immediately to breeders, tag companies, distributors/brokers, growers and garden centers to use when promoting AAS winners. This winter, the AAS office will replace the signs at their 40+ trial gardens with new signs that boast the new logo and fresh look. In January, AAS will launch a revamped website utilizing the new look and logo.

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