Feb 8, 2008

Around the IndustrySource: Various

Industry Veteran Named New Executive Director of PDSI

Nursery industry veteran Todd Carnley is the new executive director of Plant Development Services Inc. (PDSI). Carnley is also director of development for the new Southern Living Plant Collection, the result of an exclusive agreement between PDSI and Southern Living magazine.

During his 26 years in the nursery industry, Carnley played active roles in a wide array of areas, ranging from retail landscaping to wholesale growing operations. “Todd brings to PDSI sound market knowledge and insight, strategic vision and an ability to build strong teams,” says Greg Smith, company president, in a press release. “He is a natural to direct development of the Southern Living Plant Collection, given his experience and understanding of plant solutions for landscape challenges.

Prior to joining PDSI, Carnley served as sales manager for Flowerwood Nursery in Loxley, Ala. He will continue in sales management team role at Flowerwood in addition to directing PDSI. Carnley holds a BBA in marketing and an MBA in marketing and entrepreneurship.

The Southern Living Plant Collection will be launched through a range of retail channels throughout the Southeastern United States in the spring of 2008 and will expand to the entire United States in upcoming seasons.