Jan 16, 2009
Ball Announces Perennial Brand NameSource: Ball Horticultural Company

What’s in a [brand] name? Plenty.

As most of you know, a memorable brand name can be a powerful tool to convey your product’s message and appeal to customers. On that note, Ball Horticultural Company recently announced that Darwin Perennials will be the perennial brand name used within the North American horticulture trade.

“We are looking forward to enhancing our perennial line,” said Jessie Atchison, product marketing manager for Ball Horticultural Company. “Darwin Perennials carries through the innovation and exploration implied by the Darwin name, while also telling our customers exactly what this brand represents.”

Products included under this brand are bareroot and liner varieties previously available from Darwin Plants as well as Ball proprietary seed and vegetative varieties. The first catalog from Darwin Perennials, featuring a complete product listing for 2010, will be available June 2009.

Ball Horticultural Company acquired Darwin Plants in November 2007. Darwin’s specialty expertise in perennials is supported by Ball’s extensive capabilities in research, products, sales, marketing and customer service, giving perennial growers around the world more access to the comprehensive, creative range of perennials for which Darwin is known.

For more information, visit www.ballhort.com, call (800) 879-BALL or contact your Ball sales rep.




Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Reiner-1.jpg
Mark-Konlock-in-Florida.JPG
Gladys1
Screen-Shot-2015-05-11-at-11-18-13-AM.png
mug-shot.png
Coch-6
Burress Leanna
Hancock 1 2
WP_20141127_037

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPNJuly_Cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs