May 7, 2004
Blooms of Bressingham Consolidating New Plant ProgramSource: Various

In an effort to provide worldwide assistance to breeders, Perennial Plant Products, trading as Blooms of Bressingham North America, has purchased Blooms of Bressingham Plant Varieties, Ltd.

Management of both the United Kingdom and North American new variety development activities will be under the direction of Gary Doerr, president of Blooms of Bressingham North America. According to Doerr, the consolidation will reduce territorial barriers and allow breeders to have unrestricted access to global markets through the Blooms of Bressingham program.

“Our goal is to continue the Blooms’ tradition in being a leader in introducing new varieties,” said Doerr. “By having access to a global marketplace, there’s more opportunity for us to fulfill our obligation to the breeder.”

Services Blooms of Bressingham provide include extensive branding and targeted promotional programs, worldwide production and distribution licensing, comprehensive trialing services at secure sites, market analysis, and free consultation.

“We’ll continue to evaluate the marketplace in North America. As demand increases, we’ll review the addition of other propagators in North America,” says Doerr. “Our primary attention beyond that is in Europe. We’re in the process of making a market assessment for Europe and determining how best to proceed there.”

The company’s first step towards expanding to a larger market is the addition of new propagators in Canada and Washington. These additions bring the total number of Blooms of Bressingham North America propagators to 13.

“Because we now have all activity under one roof, one of our goals is to expand the sources of varieties for the grower/retailer marketplace. One of the first actions that we took was to license three companies in Canada to assist us in that regard,” said Doerr.

The newly licensed propagators are Bloom Source in Ontario, Bowman Greenhouses in British Columbia and Pepiniere Charlevoix, Inc. in Quebec. “These new propagators will supply plant material strictly for the Canadian market,” says Doerr. “There is sufficient demand in Canada for these propagators to meet production needs.”

Additionally, B & B Labs in Mount Vernon, Wash., is a licensed propagator for all Blooms of Bressingham varieties in the United States and Canada. “B & B has played a critical role in Blooms’ virus clean-up efforts and continues to be an excellent partner in supplying quality plant material for the Blooms propagator network here and abroad,” says Doerr.

For more information, visit www.bloomsofbressingham.com.




Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
JenBoldt_2016Mar_2
Reiner-1.jpg
Family-Pic.png
Blanchette My Girlies
photo 3 (1)
IMG_8928
Screen-Shot-2015-05-11-at-9-34-32-AM.png
WP_20141127_037
Ketelsen-Fam.jpg

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPNAugust_Cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs