DNA Green Group to Buy Rijnplant
DNA Green Group and Rijnplant both with headquarters in De Lier, Netherlands have announced they have reached an agreement on the intended acquisition of Rijnplant by DNA Green Group.
Rijnplant specializes in the breeding, propagation and production of pot and cut anthurium, bougainvillea and heliconia. The company has a long and rich history under the leadership of multiple generations of the Van Rijn family. Rijnplant Breeding employs 78 people worldwide. The main production locations for Rijnplant are Berckenrode in Honselersdijk and Hofzicht in De Lier.
“Rijnplant has successfully expanded its activities internationally; especially in growth markets like Asia and America. Our product and market proposition will get a stronger outlook with this step,” said Aad van der Lem, managing director of Rijnplant.
Biense Visser, CEO of DNA Green Group, adds, “This [acquisition] is aimed at creating synergies in technology, production and sales. We are creating these synergies by consolidating breeding programs. The economies of scale, this creates, drives a further professionalization of the value chain in floriculture. The same development as we see in agricultural and vegetable crops.”