Ecke Ranch Joins Agribio Group
Last night, the Ecke Ranch announced it has been acquired by the Dutch-based Agribio Group.
The addition of Ecke Ranch will provide Agribio Group a solid platform to enhance innovation, grower and retail solutions across a broad array of products, customers and markets. The transaction is expected to close by mid-September.
“I have been looking for the right opportunity to launch Ecke Ranch to a new level of excellence. Our strong brand name, high standards for quality and reliability, and excellence in breeding will be further supported,” says Paul Ecke III. ” Our customers are changing rapidly – as a primary breeder and supplier our role is ever-expanding. We need a strong partner to support our innovation and provide our customer more options. Agribio Group is the right partner to do just this.”
Harry Kloppenburg, CEO of Agribio Group says: “I am thrilled that Agribio Group becomes a top three player in the North American vegetative market. We are so proud to support the Ecke brand name and prominence in the industry. Ecke Ranch, together with Fides Oro, makes the right platform to form a positive and lasting impact on our industry. We very much look forward to the success of our new venture and the solutions it will bring to our customers and market.”
“With the acquisition by Agribio Group, Ecke Ranch is well positioned to address the needs of the supply chain. Our team remains committed to our poinsettia breeding and our customers,” says Andy Higgins, president of Ecke Ranch. “Agribio Group will be a catalyst to further our efforts, which will be recognized by our customers through enhanced breeding, innovative supply chain solutions, and more focused retail programs.”
For the 2012-2013 sales season, sales and marketing programs will remain as published. Ecke Ranch will continue with a “business as usual” approach to support brokers and customers post close. Ecke Ranch’s large technical support network will continue providing excellent after sales support to foster customer success.