Oct 28, 2016

Elsner PAC, Westhoff Enter Licensing Agreement

Elsner PAC has entered into a new license agreement with Westhoff for the sales and commercialization of their genetics in North America. This new partnership will offer North American growers a full, well-rounded lineup from a single program, according to a press release.

Under the terms of this agreement, Westhoff will represent PAC genetics throughout North America through their sales and marketing efforts. Adding these varieties to the Westhoff program will increase availability of PAC lines through existing Westhoff licensees.

Unrooted cuttings of PAC genetics will be available from Vivero Internacional and PSI in Mexico. As with the rest of the Westhoff program, a license is not needed for young plant companies wishing to sell liners of the collection.

Both Westhoff and PAC genetics will be co-represented at the California Spring Trials at Floricultura in Salinas, California, as well as in their new booth at Cultivate’17. BlueSkye Creative will continue to manage sales and marketing of Westhoff, and now PAC, genetics in North America.

For additional details about the Westhoff and Elsner PAC license agreement, email Chris Berg at chris@blueskyecreative.com.