May 20, 2005
Fernlea/Weather Channel PartnerSource: Fernlea

Fernlea has recently announced a new relationship with The Weather Channel. Fernlea, one of the nation’s oldest growers of flowers and garden plants, has been a longtime Weather Channel advertiser, but their relationship will grow in a new direction this autumn when Fernlea becomes the first advertiser to take advantage of The Weather Channel’s customization tools. Fernlea will send roots into markets across North America, establishing a national reach, and they will do this with pansies.

These colorful and hardy flowers, a mainstay of Fernlea’s business, will be promoted through the grower’s advertising relationship with The Weather Channel. Fernlea will offer a “Fall Flower,” and The Weather Channel’s Advertiser Co-op Program will enable Fernlea’s retailers to approach each regional market with customized messages and product offerings. In this way, Weather Channel advertisers get national exposure with targeted and engaged audiences and a national buy for a very reasonable price.

One of the things that this new partnership will help with is showing the consumer that the relationship between the weather and flowers works both ways. For more information visit

Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Bode 4 Fall 2015 Pumpkin run
Barnes jared-head-shot-2 (1)

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »

Be sure to check
out our sister site.
website development by deyo designs