Oct 27, 2006
Floragem Receives Home Depot Innovation AwardSource: Various

Earlier this month, The Home Depot presented its 2006 Product Innovation Award to Floragem for the introduction and marketing of its VIVA! SunPatiens impatiens line. Floragem received the award at a presentation in Atlanta, Ga., and beat out consumer manufacturers like John Deere, Glidden Paint and The Scotts Co.

VIVA! SunPatiens, which are bred by Sakata Seed America and grown by Ecke Ranch, were introduced exclusively in more than 1,700 Home Depot stores during spring and summer 2006. The flowers have been bred to thrive in full sun and high heat, a challenge for many impatiens. The VIVA! program is a full line of flowers, herbs and vegetables grown by the VIVA! grower network and sold exclusively to The Home Depot.

Four colors in the VIVA! SunPatiens line were introduced this year in Home Depot stores – Orange, White, Purple and Red. Two new colors, Vigorous Lavender and Spreading Salmon Variegated, are expected to debut next year.

“We work hard for chances like this – to bring truly unique and new genetics to a major retailer in a proper and appropriate consumer package,” remarked Ray French, program manager at Floragem. “The Home Depot is very committed to innovative new products and product ideas. Floragem has the role of helping connect a good idea from a breeder and help turn it into something very special at retail.”

“The Home Depot is working with Floragem to make the VIVA! program the epicenter of new plant ideas in the U.S. and Canadian markets,” said Lisa Heredia, Floragem’s program manager. “We applaud the team at The Home Depot for connecting great new plants with consumers. While some may fret that ‘gardening is dead,’ we see the live goods group driving innovation with genetics, packaging and signage.”

Floragem, a marketing company comprised of a group of wholesale growers based in Vista, Calif., was started by Altman Plants to market its new products. The Floragem partnership saw a need for a coordinated effort of growers using well-developed plant programs and marketing tools to supply consistent product to the major retailers across the country.




Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
MattTaylor
Brobst Choice 1 1200x1200
Screen-Shot-2012-05-21-at-11-07-04-AM.png
IMG_9893
DSC_0163-(1)_56929c83e2cb8
Norris1
Screen-Shot-2015-05-11-at-11-08-35-AM.png
Screen-Shot-2015-05-11-at-10-47-21-AM.png
Screen-Shot-2015-05-11-at-11.16.28-AM

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPNJuly_Cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs