Jun 23, 2006
FPO/Realtors Announce Marketing PartnershipSource: FPO

NHS Print has partnered with the Flower Promotion Organization (FPO) to offer real estate agents marketing tools featuring fresh-cut-flower ideas and inspiration. Starting in June 2006, agents will be able to have their promotional postcards printed up with flower recipes provided by the FPO, with credit given to the www.flowerpossibilities.com Web site. Next in the development process are refrigerator magnets featuring flowers and flower care and handling cards.

There are over 400,000 realtors in the United States, most of whom try to keep their names in front of past, current and future home buyers by sending out monthly mailings: On average, 50 percent of realtors send out more than 5,000 direct mail pieces each month, according to the FPO. NHS Print supplies the majority of the postcards and other marketing elements to realtors.

While most of the mailings just list the agents contact information along with some housing specific information, there’s a growing trend toward providing something that consumers will retain for fun or future use, such as cookie recipes.

Stan Pohmer from the FPO believes the new partnership will be successful for all involved: “Not only will real estate agents have the chance to tap into the innate love of flowers to attract clients, but this new format will give us the opportunity to teach homeowners how to beautify spaces with flowers,” said Pohmer. “The Flower Promotion Organization is committed to offering consumers design ideas and inspiration to ultimately encourage the consistent use of flowers in the home.”

You can view the postcards on the home page of NHS Print, www.NHSPrint.com.




Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
9417_100977343253636_5806426_n
Coch-6
TaraTischauser
Thomas-VanWingerden-(3)_56929bcf3b431-1024x1024
MattTaylor
IMG_9893
Cretu_DSC5080
LidaSladkova
JennyWegley

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPNAugust_Cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs