HGTV Home Plant Collection Plans 2014 Consumer Marketing
Agricola Management Group and the HGTV Home Plant Collection have created a 2014 Consumer Marketing Program. The Plant Collection will appear in a 30 second spot on both national television (HGTV) and select local spots from April through May and have four television show product integrations on both HGTV and DIY Network. In print, there will be regional print appearances in State by State Magazine: Midwest and South. Digital efforts include a Spring Inspirations Giveaway through the Plant Collections e-newsletter and geo-targeted digital campaigns. Digital content partnerships include hgtvgardens.com, hgtv.com, hgtvremodels.com, diynetwork.com and hgtvfrontdoor.com. Consumer PR projects include HGTV UT Showcase Gardens, EPCOT Flower & Garden Festival, City of Kokomo, Ind., Knoxville Botanical Gardens and High Point Furniture Market. Social and digital content projects include Bassett Furniture, Shaw Flooring, Sherwin-Williams, Jo-Ann Fabric & Craft Stores and Elk Lighting. For more information on the marketing program, visit www.hgtvhomeplants.com.