Lawn & Garden Retailer and GCA Launch Retail Pack Trial Tour
Two of the industry’s leading advocates have joined forces to offer independent garden centers the unique opportunity to view new plant materials and be in the forefront of bringing these new products to the consumer. “The Inaugural Lawn & Garden Retailer/Garden Centers of America Pack Trial Tour” is the first of its kind to be offered to Garden Center of America (GCA) members. Lawn & Garden Retailer is the sister publication of GPN.
Every spring, the California coast from San Diego to San Francisco comes alive with open houses hosted by major plant breeders in the United States and Europe. Known to growers as the California Pack Trials, this event has become the main venue for commercial growers to view the newest in plant offerings and breeder-sponsored marketing initiatives.
This exclusive tour now gives independent garden centers the opportunity to see and decide for themselves which new plant varieties they want to offer in their garden centers in the future.
Running from March 30-April 2, 2004, this GCA member-only tour is limited to 50 independent garden center representatives. The bus tour will begin with a visit to Proven Winners in Encinitas, Calif. and end at The Flower Fields in Gilroy, Calif. with approximately five additional breeder stops in between. Additional information about the Pack Trial Tour will follow soon. For more information contact the GCA at (888) 648-6463.