Marketing & Merchandising Webinar Now Available Online
If you missed GPN’s webinar on “Marketing & Merchandising Ideas from Abroad,” you can now view the archived presentation online.
Last Thursday, Dave Edenfield, president of The Visions Group, presented some of the latest horticulture marketing and merchandising ideas that he observed on his most recent trip to Europe.
During the webinar Edenfield discusses how growers in the European marketplace are using unique merchandising techniques designed to increase sales.
Among the topics covered are growing in distinctively different colored containers, adding decorative accessories to plants and implementing informative and entertaining plant tags and signage.