Apr 13, 2012
New Features Planned for 2012 Farwest Show

The latest trends in consumer research will be the subject of a webinar presented by Michigan State University's Dr. Bridget Behe. The webinar will take place on Sept. 18.

The latest trends in consumer research will be the subject of a webinar that will take place later this month.

Noted horticulture marketing expert Dr. Bridget Behe from Michigan State University will present the latest findings that leading researchers now know about today’s consumers.

To be successful in today’s competitive marketplace, you need to be sure that your finger is on the pulse of the gardening consumer.

What do they want for their gardens, patios and homes? How much are they willing to pay for their green goods? What kind of containers are they looking for? How do they feel about sustainability?

You can find the answer to these types of questions on Sept. 18, when Dr. Behe presents a webinar on “The Latest Trends in Consumer Research.” The webinar will take place at 11 a.m. CDT. Big Grower regular contributor Dr. Charlie Hall will moderate the session.

If you want to find out the latest on today’s consumers, then click here to sign up for the webinar.




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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
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