Aug 22, 2008
New Footprints Brand Focuses on Eco-Friendly PlantsSource: Overdevest Nurseries

Overdevest Nurseries, founder of the Garden Splendor brand of perennials, shrubs, woody ornamentals, annuals and grasses, recently announced the launch of Footprints, a new line of decorative, eco-friendly patio plants. Footprints is among the first product lines in the horticultural industry to be fully sustainable. Currently, the program is being made available to independent garden centers in the Mid-Atlantic and Northeast.

Launching the Footprints program was a logical step for Overdevest Nurseries, according to Ed Overdevest, president of Overdevest Nurseries. “Public concerns and current events point to sustainability as both an evolving opportunity and ongoing responsibility for our industry,” he said. “The timing was right, and the program is in line with our proactive environmental measures. Since there are issues out there that diminish our claim to be the ‘green’ industry, initiatives like this are important to reassert our role in the environmental equation.”

Footprints plants are grown using sustainable practices such as compost made from renewable soil ingredients and recycled irrigation water. In addition, the plants are potted in natural-component containers and labeled with tags that are biodegradable.

Varieties selected for inclusion to the initial Footprints collection are:

  • Calla (assorted)
  • Dahlia (assorted)
  • Canna ‘Pretoria’
  • Hydrangea Forever & Ever Blue Heaven
  • Hydrangea Forever & Ever Together
  • Lavandula ‘Blueberry Ruffles’
  • Pennisetum Fireworks (PP #18,504)
  • Pennisetum ‘Rubrum’
  • Rudbeckia ‘Chim Chiminee’
  • Rosa Carefree Wonder
  • Rosa Knock Out
  • Rosa Livin’ Easy
  • Rosa Pink Knock Out
  • Rosa Rainbow Knockout

Supplemental varieties will be added to the program on an ongoing basis, and interested retailers and growers are invited to contact Overdevest Nurseries for more information.

To learn more, go to www.footprintsplants.com.




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