May 5, 2006
New Varieties Get Online AttentionSource: GIYP

Each year, Garden Design magazine features a “Way Hot 100” issue showcasing the newest annuals, perennials, shrubs, tropicals and vines that are being launched in the spring.

Until now, consumers had to buy the magazine to keep them in the know about the Way Hot 100, but now home gardeners can log onto a new Web site, www.wayhot100.com” to learn about the varieties.

“But the search doesn’t stop here,” said Diane Turner, publisher of Garden Design. “This Web site takes the search one step further by enabling the user to find a local garden center carrying the new plants. It’s the perfect combination of information and shopping and should really help drive sales at the local level.”

Any retailer, garden center, grocery store or florist can take advantage of this local search and close the marketing loop by signing up for a free listing on the Web site.

“Ultimately,” said Steve Cissel, CEO and founder of GIYP, the driving force behind the directory, “the site will drive demand for these plants at participating retailers, and this will translate into higher sales. All a retailer has to do is check off the plants they will have from the Way Hot 100 list, and the consumer will be able to see if the garden center carries what they want.”

Cissel cautions that the opportunity for a free listing will not last long. June 2006 is the cut off date for garden centers who want to participate at no cost.

Garden Design magazine will be promoting the site in upcoming issues of the print magazine and GIYP will help drive home gardeners to the Web site via Internet media sources and through the www.lgyp.com” portal.




Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
jpggpn1
JaredHughes1
Screen-Shot-2015-05-11-at-11-18-13-AM.png
Cretu_DSC5080
Holland1
Macha
LidaSladkova
photo-(15)_56929bce27659
IMG_0147

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPN September_Cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs