Sep 1, 2016

Orlando to Host PMA Fresh Summit Expo in October

The Produce Marketing Association’s (PMA) 2016 Fresh Summit Convention & Expo will deliver innovations, networking and professional education when it convenes Oct. 14-16, in Orlando, Florida. PMA expects to deliver the largest Fresh Summit expo ever.

PMA has organized the event’s content into “communities of interest” designed to help attendees connect to others who share common goals. This year’s communities include science and technology, industry talent, floral, issues leadership and global connections.

General session topics include innovation, personal branding and PMA’s annual State of the Industry. Sixteen workshops will help attendees find solutions to industry challenges including talent, developing effective marketing strategies to increase consumption, demonstrating best food safety practices, using technology to increase transparency and more.

Floral attendees can again look forward to offerings dedicated to their sector this year, including floral-specific workshops, floral buyer roundtables, an industry networking reception, and the Floral Pavilion on the expo floor.

In addition to community-organized education events, numerous community networking receptions events are also planned.

The 2016 Fresh Summit exposition will be the largest exposition to date, with more than 1,100 exhibitors over 300,000 square feet.

The Fresh Summit Convention & Expo event days will change in 2017. Starting next year the event will take place Thursday-Saturday (with the expo on Friday-Saturday).

Learn more and register for PMA’s 2016 Fresh Summit Convention & Expo at www.pma.com/events/freshsummit.