Feb 4, 2013

Pedersen Joins Van Belle NurserySource: Van Belle Nursery

Jonathan Pedersen has joined Van Belle Nursery in Abbotsford, British Columbia. Pedersen will be the executive director of the company’s new Bloomin’ Easy brand.

Pedersen previously was with Bailey Nurseries where he led the team that introduced some of the industry’s most well known brands, including The Endless Summer Collection, Easy Elegance Roses, and First Editions.

“Over the next few months, you can look forward to a brand with a new message and customer first focus,” said DeVonne Friesen, vice president of business development. “This new brand, called Bloomin’ Easy, will aim to provide on-going product-specific support for homeowners, and feature plants that are easy to grow and maintain.”

“We are excited to have Jonathan come on board. He brings a lot of energy and expertise that will strengthen our company,” added

company president Dave Van Belle.

“I’m excited to be working with the dedicated team at Van Belle on an exciting new branding venture. We think alike and have the same goal of helping today’s consumer be successful with plants regardless of their gardening knowledge,” said Pedersen.

Please visit www.vanbelle.com for additional information.