PlantHaven Launches Consumer Campaign for Kaleidoscope Abelia
PlantHaven International recently launched a national consumer ad campaign for Kaleidoscope Abelia.
The company teamed up with BlueSkye Creative for the campaign, which featured radio, video, print and social media.
“Kaleidoscope has been a staple in the PlantHaven portfolio for many years now,” said Robert Bett, CEO of PlantHaven International. “It has been a favorite of landscapers and garden centers throughout the southern United States, so we felt it was time to launch our first comprehensive consumer pull-through campaign to support all of our licensees and retailers.”
PlantHaven International also relaunched its abeliakaleidoscope.com, which now provides growers and landscapers with information on growing and sourcing Kaleidoscope; and has a comprehensive media section with information and images for download.
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