Plants at Work Makes Workplace Headway
Reporting record attendee registration this year, the International Facility Management Association will soon be getting a clear and quantifiable message about the benefits of interior plants in the built environment. Plants at Work, the interior plant profession’s marketing campaign, describes this show as being an excellent platform to get its message out to the largest gathering of facility professionals in North America.
On Tuesday, Oct. 19, McRae Anderson, director of Plants at Work and president of McCaren Designs and MJ Gilhooley, Plants at Work media relations director and president of Gilhooley Consulting, will be presenting a series of research projects completed by leading horticulture and architectural experts from around the globe to prime facility executives from across the country.
“We have been extensively engaged in targeted end-user promotions regarding the Plants at Work booth and our presentation, which has a prime spot on the program…the one time during the show when there is no other competing educational sessions throughout the conference,” added Gilhooley.
Plants at Work claims a full-proof strategy to convey to thousands of prospective clients the irrefutable value and critical importance of installing and maintaining interior plants in every building. The booth at the show is expected be an eye-catching exhibit because of Kraft Gardens Fort Pierce, Fla. and Cactus and Tropicals Salt Lake City, Utah. Kraft donated all the plants that will be on display, while Cactus and Tropicals, potted and delivered all the plants. Cactus and Tropicals also shared costs and time towards producing a booth give-away, designed to drive traffic directly to all the Plants at Work sponsors via the Web site, while putting the green message immediately into play.
In addition to being sponsored by the 300+sponsors, the Plants at Work presentation was made possible through a one time, special event sponsorship provided by the Pliska family and Planterra Inc., West Bloomfield, Mich. Numerous sponsors have come forth to volunteer time in the Plants at Work booth.
“End user shows such as this are an unprecedented opportunity to have direct and significant impact on the profitability of our industry,” said Anderson. “In addition to our selected presentation at USGBC’s Green Build in November, we are actively seeking sponsors to produce a similar presence at the upcoming Today’s Facility Managers show, (The TFM Show), April 20-22 in Chicago and BOMA International Building Conference and Office Building Show, June 25-28, Anaheim, Calif.,” he added.
For more information about how you can get involved in the next trade show either by becoming a special event sponsor or a donating your time or greenery visit www.plantsatwork.com.
Plants at Work is an industry wide educational and marketing campaign disseminating global research about the quantifiable benefits of live plants in the building environment.
In its fourth year, there have been more than 133 million media impressions covering the Plants at Work message: The Building Isn’t Green Until The Plants Arrive. Plants at Work is sponsored, in part by a non-profit group: The Associated Landscape Contractors of America.
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