Proven Winners to Partner with HGTV magazine to Reach Younger Gardening Audience
Proven Winners has announced that the company is partnering with HGTV magazine to reach a younger hands-on gardening audience.
The Proven winners ad in the March 2013 issue is outperforming all other Proven Winners print ads so far this spring, and an exclusive e-blast to opt-in online readers is scheduled to be distributed in early April.
HGTV magazine was added to the Proven Winners print media lineup for its ability to reach an affluent group of homeowners who aren’t afraid of getting their hands dirty when trying creative decorating ideas at home.
“This is a new magazine that is quickly climbing up the list in popularity and number of subscribers, and the Hearst Corporation has welcomed Proven Winners with open arms,” stated Marshall Dirks, Proven Winners’ director of marketing and public relations. “Our advertising, partnered with strong editorial coverage of several key Proven Winners’ varieties, is opening up a new channel of gardeners for the growers and retailers who support the Proven Winners brand.”
For more information, please visit www.provenwinners.com.