Proven Winners Partners With Walters Gardens
Proven Winners and Walters Gardens Inc. have announced a new strategic partnership. The goal of this new partnership is to help growers and retailers increase sales and improve profit margins by selling larger quantities of their best perennials.
Proven Winners and Walters Gardens Inc. have announced a new strategic partnership. Under this partnership, Walters Gardens, a top source for unique and exclusive perennials in North America, joins Proven Winners to market superior perennial varieties under the Proven Winners brand name. The goal of this new partnership is to help growers and retailers increase sales and improve profit margins by selling larger quantities of their best perennials.
“We are very excited to be able to join the Proven Winners family,” said John Walters, CEO of Walters Gardens. “Our plant hybridizing program is now in its sixth season and we have extensive breeder contacts within the industry. We recognized the need to bring these superior new perennial varieties to the marketplace through a venue that is consumer driven and uses a value-added approach.”
For Walters Gardens and its customers, this move will result in increased promotion of their highest quality perennials through one of the most recognized consumer brands. For Proven Winners, this new partnership expands the brand and helps to create more store-within-a-store destination garden centers with a focus on high-value plants.
Walters Gardens will bring approximately 30 of its varieties to the existing line of Proven Winners Perennials in 2011 and the program will expand as more new varieties are added each year. In addition to offering Proven Winners Perennials, Walters Gardens will continue to provide customers with a broad range of more than 1,000 varieties of perennials, ornamental grasses, vines and groundcovers.