Jan 23, 2004

PW Sponsors New Gardening High-Definition ShowSource: Proven Winners

Chambers Productions, a television and film production facility in Oregon, announced completion of a revolutionary gardening series entitled “Smart Gardening.” The show is a 30-minute, high-definition magazine-style program that will take viewers across North America to explore and enhance the joy and beauty of gardening. Thirteen episodes begin airing in March 2004 and will be carried nationwide by public television stations. The show is sponsored by Proven Winners.

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The host of “Smart Gardening” is Emmy award winning broadcast journalist Asha Blake, (former host of “Later Today” on NBC, co-anchor of ABC’s “World News This Morning” and host of the syndicated” Life Moments”). Check local public television listings for airdates and times.

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Currently, “Smart Gardening” is the only gardening series shot in high definition, which allows for cleaner, sharper pictures with true colors.

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Proven Winners became a sponsor and contributor to “Smart Gardening” because of the show’s unique format and HD presentation. “We are sponsoring ‘Smart Gardening’ because it is a cutting edge format for gardening programs,” said Marshall Dirks, director of marketing for Proven Winners. “The show is unique in content and appearance and will bring a fresh, instructive and interesting approach to gardening nationwide.”

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Many “Smart Gardening” segments are shot on location to take viewers to places of extraordinary beauty ranging from Canada to the east and west coasts of the United States with detail only high definition can bring to television. Additionally, the show features three unique sets in the garden studio.

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Following strict public television guidelines, “Smart Gardening” content is verified by experts in concordance with the Cooperative Extension Services of the Land Grant University System. Professors in horticulture from these universities are employed as content consultants, guiding the selections of topics.

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In acknowledgement of Proven Winners’ sponsorship, two 15-second on-air credits discussing Proven Winners plants will air at the beginning and end of each episode. Proven Winners’ sponsorship credit will also be broadcast in high definition.

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For more information or images, contact Marshall Dirks at marshall@provenwinners.com or (877) 865-5818.