SAF Media Workshop Debuts in NYC
The Society of American Florists’ (SAF) Live Like a Flower media workshop recently debuted in New York City to help spread a message that flowers and plants can help consumers lead happier, more fulfilling lives. In late April, nine editors of national lifestyle publications participated in one-on-one time with experts, browsed SAF resources and research and learned about popular flower trends. SAF has partnered with six outside experts in interior design, happiness, organization, love and relationships to present eight “life lessons” from flowers. The lessons offer easy-to-follow tips from the contributing authors, speakers and designers. Each month, SAF will highlight one of the key topic areas with national media outreach and social media coverage. For more information on the Live Like A Flower program, visit www.safnow.org.
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