May 26, 2011

Scotts Professional Becomes EverrisSource: Everris

In February, the Scotts Miracle Gro Company sold its Professional Division to the ICL Group. On May 25 at their facilities in Charleston, S.C., and Heerlen, the Netherlands, executives from Scotts Professional and ICL Specialty Fertilizers announced a new name for the global professional business: Everris.In February, the Scotts Miracle Gro Company sold its Professional Division to the ICL Group. On May 25 at their controlled release production facilities in Charleston, S.C., and Heerlen, the Netherlands, executives from Scotts Professional and ICL Specialty Fertilizers announced a new name for the global professional business: Everris.

Representing the term “ever rising,” the name Everris is symbolic of the new company’s commitment to further enhance the technologies, products and services it offers to green industry professionals worldwide. In addition to its English meaning, the name also represents the French, Italian and Spanish terms for “green” – “vert” and “verde.”  

Building on the strengths of Scotts Professional and ICL, Everris will continue developing plant nutrition products, including Osmocote, Peters, Universol, Agriform, Sierraform GT, Sierrablen Plus and Agroblen.

According to Everris CEO Fred Bosch, the company’s new tagline, “Driven by innovation, inspired by nature,” underlines its ultimate goal to bring professional products and innovative, sustainable solutions to ornamental horticulture growers, turf managers, landscapers and farmers.

“For years, we’ve helped growers and turf managers to design smarter nutritional  programs and plant protection programs that often combine our unique technologies to feed plants exactly what they need, when they need it,” Bosch says. “Everris combines the technical expertise and resources of both Scotts and ICL, making us well-poised to take our innovative spirit to the next level.”

  “With a combination of great brands and experienced global sales and marketing staff, Everris is well-positioned for further strategic expansion,” says Yossi Zidon, CEO of ICL Specialty Fertilizers.

  For more information, or to find a territory manager near you, visit www.everris.com. For general inquiries, please e-mail info@everris.us.com.