May 16, 2008
Seeley Conference Stresses Differentiation, InnovationSource: Cornell University

In a time of heightened rivalry resulting from a maturing marketplace, growers need to differentiate themselves from the competition. This year’s Seeley Conference, taking place June 21 to 24 at Cornell University, will explore the topic: “Profit Squeeze: Is Differentiation the Solution?”

The conference addresses changes in the industry’s marketplace, with focus on differentiation and innovation as ways to achieve success. Growers Gary Mangum of Bell Nursery in Maryland and Brian Minter of Minter Country Gardens in British Columbia, both renowned for their approaches to the marketplace, will share their perspectives on differentiation for the mass marketer and the independent retailer.

In addition, William Lipinski, CEO of First Pioneer Farm Credit, will discuss “the ultimate product.” Conference Coordinator Bill Gouldin, of Virginia-based Strange’s Florists, Greenhouses and Garden Centers along with Drs. Charlie Hall of Texas A&M University and Marvin Miller of Ball Horticultural Company, will facilitate the discussions.

The conference is a tremendous opportunity for growers and others to focus on the future, according to a Cornell University press release.

The event is organized by Gouldin and the Seeley Conference Board of Directors. Author Jim Marstiller, senior vice-president of consulting services for TNS Retail Forward, a leading management consulting and market research firm specializing in consumer behavior will be the keynote speaker.

For more information, visit http://www.hort.cornell.edu/seeleyconference/ or contact Dolores Higareda at (607) 255-1789.




Latest Photos see all »

Lupine Staircase series (Green Fuse Botanicals)
IMG_0518 copy
IMG_0469 copy
IMG_1488 copy
IMG_1587 copy
IMG_1517 copy
40under40
GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
FullSizeRender-(2)_56929c84e0909-1024x1024
JenBoldt_2016Mar_2
Burress Leanna
Reiner-1.jpg
Screen-Shot-2015-05-05-at-8-27-48-AM.png
Genrich new 2016 364
Robles-2.jpg
Mark-Konlock-in-Florida.JPG
PaulWestervelt

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPN September_Cover
Interested in reading the print edition of Greenhouse Product News? Preview our digital edition »

Get one year of Greenhouse Product News in both print and digital editions for free.

Subscribe Today »


Be sure to check
out our sister site.
website development by deyo designs