May 13, 2016

Sharpton to Focus on Demographics, Container Gardening at Farwest Show

Garden center design and renovation expert, Judy Sharpton, will deliver a feature presentation at the 2016 Farwest Show. During her presentation, titled Homestyle Merchandising, Sharpton will shed light on retail’s most important customer demographic- — where the customer lives.

Sharpton’s hands-on presentation will help attendees understand exterior spaces and housing styles within a 15 mile radius of their garden centers. Recognizing the customer’s Homestyle brings focus to the kinds of products, presentations, and events retailers can develop to bring more shoppers into the store.

In a second presentation, Your Store’s Most Important Department, Sharpton will show how other stores have developed container garden departments and outline a plan to create a successful and profitable department in the garden center. Participants will be able to download the entire program plus a Container Garden Department Handbook for use with staff.

For more information, visit www.farwestshow.com.