May 4, 2016

Star Roses and Plants Acquires BrazelBerries

Star Roses and Plants is set to purchase Fall Creek’s BrazelBerries program, a branded plant collection of ornamental berry plants.

The two companies have concluded an Asset Purchase Agreement and anticipate closing the deal within 30 days. Star Roses and Plants will purchase the BrazelBerries program including the brand, variety portfolio and will take over management of the grower network and all sales and distribution. No other Fall Creek assets, business segments, or programs are included in this BrazelBerries-exclusive sale.

“The decision to sell BrazelBerries to Star Roses and Plants will allow the brand to grow and prosper under their direction, and will enable us at Fall Creek to focus on our rapidly-growing core business – blueberry breeding and plant production for the commercial blueberry industry worldwide,” said Dave Brazelton, president and founder of Fall Creek.

Star Roses and Plants intends to integrate BrazelBerries into its operations immediately at closing to ensure a quick and seamless transition for all network growers and their retail customers. Fall Creek will continue to produce and supply plant liners on behalf of Star Roses and Plants with all sales and distribution to be managed by Star Roses and Plants. Fall Creek will aid in the transition during the next two years.