Svensson Exec Makes Film to Raise Awareness of Global Production Challenges
Anders Ludvigson, Svenssons executive vice president, wants to raise awareness about the global challenges of food production. He is looking for ways to help growers produce more food using less resources. To help meet that goal, he set out with a film crew to explore some of the climates where commercial greenhouse growers use the products.
Together with our partners, were trying to create a working environment where the common goal is better growing growing in ways that are efficient with natural resources and lucrative for the grower, Ludvigson said.
The micro-adventure took him first inside the Arctic Circle and then to part of the Californian desert. He spent two days in the Arctic Circle walking on the Kebnekaise massif (Sweden). In the film hes seen standing on Björlings Glacier, 5,085 ft. above sea level. Temperatures ranged from 10 to 27° F. The micro-adventure continued with two days walking in Californias Mojave Desert, where hes seen walking across a dry lake bed, 5,020 ft. above sea level. Temperatures ranged from 68 to 90° F.
Anders work takes him to many different parts of the world, where he often goes out walking to get to know the area and climate he is visiting. The helicopter seen in the film was used only to reach the Kebnekaise mountain station. From that point everybody was on foot. In California, a quadcopter was used for filming on the dry lake bed and inside the greenhouse.
The complete three-minute film can be viewed online at: http://bit.ly/1nRPNo0.
For more information, please visit www.ludvigsvensson.com.