OFA Debuts Marketing Tool Kit
OFA — an Association of Floriculture Professionals has developed a marketing and advertising electronic tool kit to help growers promote, enhance and expand their businesses.
The premise behind the tool kit, which includes tools that help growers better connect with customers and promote their brand through direct mail, tear sheets, tip sheets, Web site development, electronic newsletters, and event and planning promotion, is that in order to thrive in today's competitive business environment, businesses need to step up their game.
Currently, the tool kit is in phase one. The second phase will debut later this year and will offer additional features, including direct mail and print options, banner ads for Web sites to compliment printed pieces, POP solutions, brand builders/promotional items and newspaper advertising templates. Over time, a large library of resources will be added to meet businesses' marketing and advertising needs.
OFA invites feedback on the new tool kit. To check out the tool kit, visit the OFA Web site at www.ofa.org, log on to the members only section, and then click on the "Marketing & Advertising Tool Kit" link.