OFA Releases Profitability Book
O.F.A. Services, Inc., a subsidiary of OFA — an Association of Floriculture Professionals, has just published Tips on Operating a Profitable Greenhouse Business, which is now available through the Ball Bookshelf. The theme of the book is the basic equation: profit = revenue – cost. Maximizing profitability in today’s greenhouse operation requires efficient management of both costs and revenue.
Tips on Operating a Profitable Greenhouse Business addresses how greenhouse growers can manage their operations more cost-effectively and increase their profit margins — working smarter in today’s marketplace. In this book, growers will find information they can apply to their greenhouses. The comprehensive text includes a cost analysis spreadsheet and numerous charts and photo illustrations. The spreadsheet, unit conversion software and a pot-spacing example can also be utilized via the OFA Web site, www.ofa.org.
The authors of Tips on Operating a Profitable Greenhouse Business are Raymond A. Cloyd, University of Illinois; James E. Faust, Clemson University; Peter Konjoian, Konjoian’s Floriculture Education Services; Wen-fei L. Uva, Cornell University; and Kimberly A. Williams, Kansas State University. This distinguished group has compiled practical information for all greenhouse growers — based on their own research, discussions with growers nationwide and the results of “working through the numbers” for many situations.
This book is for greenhouse growers who are looking to evaluate, streamline and improve the profit margins of their businesses. The printing of this book has been partially sponsored by J.R. Peters Inc.
Tips on Operating a Profitable Greenhouse Business and all other OFA publications can be ordered by accessing the OFA Web site at www.ofa.org, the Ball Bookshelf at www.ballbookshelf.com or by calling (888) 888-0013.
The OFA Tips… series of how-to publications provides technical, yet practical and easy-to-use information. Books are also available on topics such as growing vegetative annuals; growing and marketing garden mums; designing, growing and marketing mixed baskets and containers; managing pest, disease and growth control problems; growing specialty potted crops; growing bedding plants; and managing interior plantscape problems.