The previously announced brand launch from Dutch perennials exporter Darwin Plants, “Distinctly-Different,” has now been re-named Darwin PlantSpotters.
Due to hit retail stores in Spring 2004, the Darwin PlantSpotters label will appear on up to 15 varieties of perennials, each selected for their unique qualities and limited availability. Every plant sold comes with an individually numbered certificate of authenticity and an introduction to the hybridizer who discovered it.
In addition to this, the brand’s Web site, www.plantspotters.com , will go live at the end of March 2004 and will serve as a comprehensive guide about the program. Detailed growing advice; history of how the plants came into being; and hybridiser biographies will feature alongside latest news stories about new plants being discovered, with many opportunities for consumers to post their own comments and so swap ideas with other gardening enthusiasts from around the world. Darwin PlantSpotters launches simultaneously in the United States, Canada, United Kingdom and Republic of Ireland, but the Web site will be accessible worldwide. For more information go to www.darwinplants.com .